Why the FireIdzik Campaign is Stupid + Week 9 Picks

Well, it’s come to this, huh? I guess none of us should be surprised with the fickle and downright crappy nature of most New York Jets fans that a campaign has sprouted up to raise $10,000 (that’s American dollars too) so that they could put up a Fire John Idzik billboard. That’s right, 10 grand for… a John Idzik billboard that nobody will give a crap about. And the insane part is that some people out there are actually donating their money to this! Well, before you open up your wallet and type in your credit card number on their little website to give them your money, do me a favor and read this first.

Now, before we get started here, let me be clear: This is NOT a defense of John Idzik in any way, shape, or form. I’m not saying the actual premise of “Fire Idzik” is that far off base. Most of his moves this year have backfired, and I understand the frustration amongst the fan base. I get that, I do. Personally, I think the criticism of the man has been overblown. Let’s not forget this team is only a few plays away from having wins over Green Bay, Detroit, Chicago, New England, and Denver, but that’s a story for another article. That’s not to say there have been some head-scratching things along the way, however.

He obviously blew the whole cornerback situation – amongst other things – and it’s pretty impossible to defend that at this point. What’s also impossible to defend, though, is that some morons out there have actually given money to these random people on the internet who had an idea to put up a billboard, as if that will get anything done. Come on! Join me as I run through the reasons why the whole premise is stupid and why you probably need to sterilize yourself so you don’t sprout future generations of idiots on the world if you took part in this…

1.) No matter what your thoughts are on John Idzik, this is stupid. What’s the payoff here, you drive on the Turnpike or down Rt. 3 in whatever desolate location this billboard actually goes up, you see it, and… what? Honk your horn in delight? Is that the goal? “Look what we did! We wasted 10 grand! Woooo!!!” I don’t know, maybe you’re the delusional type who thinks that Woody Johnson got to this point in his life where he’s a billionaire who owns a football team by taking advice from billboards that he sees on the road. Maybe he will be in his limo riding to next week’s game, see it, and say “Hey! Pull over! There’s a green sign with some advice for me over there, I better do what it says! Yep, this sign thinks I should fire my GM, I think I’ll do it.”

Maybe if this whole billboard thing doesn’t work out, everyone can start a campaign to buy a company that prints fortune cookie notes and stick them in Woody’s Chinese food  next time he orders. “Hey, my fortune cookie thinks I should fire John Idzik and bench Geno Smith. Get me Rex on the phone!” That should work. In fact, that’s a pretty good backup plan I would say. I expect royalties on this when it’s put into motion.

2.) This appears to be run by just a few random Jets fans with a basic understanding of web design who made a site on the internet. And people are just willingly sending them money because they have their panties in a bunch over the 1-7 start to this season? I scrolled through a bunch of their tweets, and couldn’t believe a lot of what I was seeing. When one fan asked what their plan is for the Jets GM job, other than just “FIRE WHO WE HAVE NOW”, they didn’t offer much of an actual opinion or plan, just this:


Ok, so now we’re getting somewhere. This is being run by a random fan, who knows a little about web design, and sucks at fantasy football. Yeah, this seems like someone I want to throw my support and money behind, right? Then, when confronted about how stupid this whole thing was, the tweets became somewhat defensive and they told fans they can start their OWN website, with the suggestion being SupportJohnIdzik.com. Oh, those jokesters. They compounded that, by then telling people they look forward to seeing THEIR billboards that support Idzik in the future. I guess we’re having a big old fashioned BILLBOARD CONTEST here, where the only way to decide the future of the Jets General Manager job is by putting up the biggest, best, and most billboards in the area. That’s how things get done!

The coup de grace, however, was delivered by @EWhaley95 when sent a seemingly supportive tweet asking how to donate to the cause and if they accept “updog” for payment. I’m sure you can see where this one is headed, but here it is for you to see for yourself.


Yep, the leaders of this big movement, whom people are sending their hard-earned money to, fell for the freaking UPDOG JOKE. Seems legit.

Screen shot 2014-11-02 at 11.20.30 AM

Couldn’t have said that any better myself…

3.) People need to relax. Like seriously now, you really need to relax. I understand this season has sucked a lot, but because you’re unhappy after 8 games, it’s come to this? This is what’s wrong with society these days. Apparently people just expect things to be handed to them, and when they aren’t the solution is to just bitch, moan, and complain. This is ONE bad season. This is not Kotite or Matt Millen as much as some Jets “fans” out there want it to be so they can suffer and be happy. Last year the team was 8-8 and Idzik was pretty much universally praised for the job he did. Going into this season, nobody was saying this was a 3-win team, so it’s not like everyone’s been crapping on Idzik all along, either.

This is a clear case of “HEY LOOK AT US” going on. There’s not even any good reasoning behind it. “I don’t like the GM” is about as stupid as it gets, and don’t even get me started on the “DERR we pay good money for our tickets to watch this team DERR” crap. If you’re so worried about your finances and “wasting money” then here’s an idea: Don’t spend $10,000 on a meaningless billboard. Don’t spend money to design a website. And then don’t complain when the team is good again and your tickets are suddenly back in big demand, because I don’t want to hear it. 

The thing that made me laugh the most (other than the updog joke) was that they said with a straight face that people can make their own billboards in support of Idzik. There are lots of players, coaches, and general managers that I’ve both supported and disliked over the years. That doesn’t mean I go out and buy billboard space to show my opinions. You won’t see “PLAY JACE AMARO MORE – @TheMikeDonnelly” on a billboard on your way to the stadium. Because that’s stupid. I just do what everyone else does, and I bitch about things on twitter, because that’s the football fan way. And guess what, my tweets will have just as much of an impact on Woody Johnson’s decision-making as your billboard will: ZERO. 

So in conclusion, this is not an impassioned defense of John Idzik or even saying the message of the billboard campaign is that bad. The problem is the whole spending money to spread a message that nobody cares about. This is why Jets fans get a bad rap, and it’s pretty annoying. Everyone needs to just relax, stop being a bunch of crybabies, and before you click that donate button on the website, take a deep breath and stop and think about this. You could take that $20 you were about to lose forever for no reason, go to the liquor store, and buy a case of beer. Don’t forget, there are 8 more games left this season and you’re probably going to need those beers a whole lot more than some stupid billboard. You’re welcome.


Now, real quick here are my Week 9 NFL picks. Last week I screwed up and forgot to publish the picks and didn’t realize until I was about 8 beers, 4 shots, and 1 keg stand deep at a tailgate at MetLife Stadium. Whoops. Anyway, me and Florio both went 7-8, which kinda sucks. Here are this week’s picks, and the ones with a $ after are the games that Florio is opposite me on, for the record.

Panthers +3 (Loss), and Florio had Saints. Bad start

Dolphins -1 $

Jaguars +11.5 $

Bucs +7.5 $

Vikings PK

Eagles PK

Jets +10 $

Cardinals +1

49ers -10 $

Broncos -3 $

Seahawks -15.5

Steelers +1

Giants +3 $

Best Bets: Giants +3, Steelers +1, Vikings PK, Dolphins -1, Jaguars +11.5

Author: Mike Donnelly

Mike Donnelly is a Staff Writer and life-long Jets fan, who was previously a featured columnist at multiple other New York Jets and fantasy football websites. He lives and works in finance in the NYC area and will help lead our Jets and NFL coverage in 2013.

  • David

    I agree people paying money for this campaign is really dumb, but as I have said before you don’t have the time like you used to in order to get things right. 2 years into his campaign, can anyone honestly the NY Jets are better under John Idzik than they were before? I don’t really think you can say that. This team does NOT have a franchise QB; is completely devoid at CB; the o-line continues to regress. I could understand Idzik not being active if he only had 8 million in cap space. The guy had over 40 million and outside of Eric Decker, he really did nothing with it. His second best acquisition was made after the team was already out of playoff contention and there is no guarantee he will even be around at season’s end.

    Plus, if you fire Rex Ryan at season’s end and Idzik is allowed to bring his own coach in, you have added at a minimum of 2 years to Idzik’s tenure. If Rex and Idzik are tied together, then both should be fired at the same time.

  • Sherm Plunkett

    Back in the Shea Stadium days – when we were doing not-so-well, fans took to wearing brown paper bags over their heads. What sense did this make? It was a statement: I am ashamed of being a fan of this team and I want to hide my face.

    The billboard idea is similar. We are embarrassed, not so much by the team’s performance, but by the reality that no matter how bad they are we will come out. This is embarrassment!

    As a fan, I realize I have no solution to the Jet’s performance, and I have no solution to my addiction to this pathetic team.

    A billboard? Who knows.

  • It’s really simple” no billboard as that will do nothing. Stop going to some games WITHOUT SELLING OR GIVING AWAY YOUR TICKETS. That will send a real message. If Idzik hires the next HC and Idzik messes up FA again and screws the draft he will be on very thin ice. Would you, as a head coach, come to the Jets knowing that there would be an excellent chance that the GM will be fired. Where would that leave the HC. We need to get off the Merry-go-round and clean house.

  • Matt

    The only thing more overly dramatic than the billboard is this article.
    “This is what’s wrong with society these days.”???
    I love your writing Mike Donnelly but relax, its a funny billboard. I think society will be fine.

  • Tony

    I too think the billboard idea is stupid but I agree with David above. If you fire Rex you must fire Idzik also. I think Woody must either live or die with this tandem. If not we are just prolonging the agony of losing regimes.

  • The Dude Abides

    I don’t think its that stupid of an idea. A lot of fans don’t have tickets let a lone PSL’s. So they don’t go to games in the first place , but want a way to show their unhappiness. So for a little bit of money they can help demonstrate that. I find this article to be very off putting as your basically calling people who donated to this billboard stupid. If it makes those people feel better about this godawful season then why is that stupid? Woody has a history of knee jerk moves theres a chance it may impact him. The fact that they reached their goal of raising the money will attract media attention and put in the spot light just how upset people are.

  • jim G.

    So now we have a TOJ staff member that considers anyone who has an opinion different from his an idiot or moron? What a great way to build a reader following for your blog. Seems pretty “moronic” to me.

    I’m overall pretty neutral on the billboard thing, but this article is over the top, and fairly “bush league” for TOJ standards.

  • Marlon Weingrad

    Years ago, Giants fans flew a banner over the stadium on gameday saying “15 Yrs of Lousy Football – We’ve had enough” – This resulted in George Young being hired & the rest is history. To this day, people still talk about that moment as a turning point. How is this billboard any different?

  • Mike Donnelly

    ok i’ll address a few of the comments…

    1) Yes people being crybabies when things don’t go their way is certainly one of the things wrong with society, imo. And thats what this is.

    2) Comparing a banner flying over the stadium after fifteen straight years of bad football to this is kind of silly. Last year the team was 8-8 and generally determined to be headed in the right direction. This is ONE bad year… it’s not like this is the Kotite Era.

    3) I don’t consider people who disagree with me to be “morons”. I consider people who waste their money on an idiotic billboard that nobody cares about and will accomplish exactly ZERO to be morons, but that’s just my opinion. I outlined all of the reasons for that in the article as well. There is ONE man whose opinion matters, and I assure you Woody Johnson doesn’t care about this.

    And that’s nothing personal to anybody who read this, or anything like that. I’m just trying to slap some sense into people to realize how stupid the whole “movement” is. There are much better things you can donate your money to, like the #LetsEat campaign that you can read about on the homepage here.

  • Ivan Danziger

    Good morning,
    Being a Still loyal Jets fan for 47 years usually gets a laugh or sympathy from people. But truthfully,this is not even a professional organization and other than a few good years with Parcells in charge will always be sub-par at best.I used to work for Mutual Broadcasting in the mid 80’s as driver for the radio game of the week.I met a lot of former players and coaches.One of them was Jack Ham formerly of the Steelers.Talk about a great football organization.He saw how passionate and upset I was with the Jets and I’ll never forget it.He said that they’re known as a shitty organization and that’why they have’nt been back to the Super Bowl in all these years.That was back in the mid 80’s but those words are still ringing true! We need football people running the show NOT accountants and business executives.This is SPORTS and you need SPORTS PEOPLE! I’ll never root for a different team but if people who pay thousands of dollars to Woody Johnson to end up with a LOUSY team every year then that’s our privilege.I just sent in my $25 yesterday. Fire IDZIK,FIRE REX lets start at the top and clean house! We have everything to gain.