The New York Jets have hit rock bottom as an offensive unit. They can’t possibly play worse than they did against the Cincinnati Bengals and New York Giants. Their home pre-season game against Carolina needs to begin a road to improvement. Carolina has an average defense at best, so it will be good opportunity to build a little confidence and momentum heading into the regular season. The question is where will the improvement on this unit come from?
Trade Market - You never know what Mike Tannenbaum could come up with or what teams will be looking to move pieces as training camp comes to a close. From all indications the Jets aren’t in the market for a skill position addition but have to at least be exploring right tackle options. Teams around the league aren’t stupid. They know how desperate the Jets are for help at right tackle, so the question becomes is Mike Tannenbaum willing to overpay in compensation? From the way Hunter looked against the Giants, he has to be.
Free Agent Scrap Heap - Mike Tannenbaum has said the Jets will have “mini-draft” right around Labor Day after the last wave of roster cuts. That is all well and good but there is a reason teams cut players. The Jets will have to focus on teams with excessive depth in certain areas and hope to find something valuable. This is not where you want to be finding a starter for your offensive unit. However, there is no reason the Jets can’t find a competent blocking tight end prior to week one.
Getting Healthy - The biggest impact here will come at the wide receiver position. Santonio Holmes and Jeremy Kerley will make a difference when they return and the Jets passing game production will improve. The Jets desperately need both players to be healthy and productive throughout the entire season. Holmes is the unit’s top playmaker and Kerley showed a high amount of potential in the slot in 2011.
Making Internal Decisions - If the Jets aren’t going to add another right tackle from outside the team, it is time to hand the job over to Austin Howard. He is probably only capable of starting on one team in the NFL but unfortunately that team is the Jets. Simply put, he cannot be worse than Wayne Hunter. At running back, the Jets need to decide if Joe McKnight or Bilal Powell will be the third down back and commit to it. McKnight’s upside is substantially higher and the Jets need speed desperately, so he is the logical choice.
Tebow Factor - One player who can make the Jets running game dynamic is Tim Tebow, particularly lined up at quarterback in certain situations. We still have no idea exactly how he will be deployed in the Jets offense but even if he can pick up 45-55 yards a game, it will make a huge difference in an offense desperate for yards.
Force The Issue - Tony Sparano needs to get the ball in his playmakers hands in the right situation. Get Santonio Holmes in space where he can run after the catch. Throw deep post and go routes to Stephen Hill. Send Dustin Keller down the seam and if they are taking it away, line him up at receiver and throw him a screen to keep him involved. Make McKnight the third down back and thrown him a few screens.
Sanchez - Protect the football and take more shots down the field. Sometimes you need to throw the deep ball just to throw it. Stephen Hill is 1 on 1 but covered well? Throw it anyway. He is 6 foot 4 for a reason. Santonio Holmes is 1 on 1 but covered well? Give him a chance to make a play, he was a Super Bowl MVP for a reason. Throw an interception on a 50 yard bomb on 3rd and 10, instead of on a 2 yard crossing pattern on 3rd and 10.