Time For New Jets Media Strategy

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Jets rookie QB Greg McElroy, who was put on IR prior to the regular season, echoed yesterday on the radio, what many have sensed was true regarding the 2011 Jets. That there was something not right inside the Jets locker room. Few would have gathered though, that this team was a selfish stat hungry group. This insight thanks to the 7th round pick out of Alabama’s use of the team’s open door media policy, once again gives the fans totals access to their beloved team. The system may not be great for the team itself though, over the course of an emotionally grueling NFL season. Where mutual trust amongst the soldiers in the trenches is the only way to make it out alive.

We are not suggesting that the Jets go to to the other extreme by igniting their own Belichick-ian Foxborough tactic of non speak across the board. Or demanding the feared silence that helped Kim Jong il’s nuclear North Korea stiff arm the world over the past three decades.

We ARE saying that some sensibility from the players has to be a must.

If the players CAN’T utilize the privilege of voicing their thoughts in a team oriented way, then maybe the Jets need to reconsider how they allow members of the squad deal with the media going forward.

Wasn’t Rex Ryan just crying in the locker room, pleading for unity amidst the turmoil?

Too many people are beginning to tell too many family secrets. Too many names have been named already since week one. For a team that has now shown fatal togetherness issues in 2011, it’s time to review the club’s media policy. Making it priority number one heading into 2012. Before any talk of roster changes take place.

The Jets can keep the open Door Policy “open” or could go Martial law. Those are the two most extreme paths to take. What the Jets need to avoid though, is failure to clean up how the team and the media deal with each other at all. The same way won’t work anymore.

A new edited law of the land must be put in place. One that rules calling teammates out illegal, and stays away from offering the story hungry modern day blogosphere, some extra red meat to chew on.

Winning games in the NFL is hard enough as it is. The Jets need to batten down the hatches now. Tone the access down. Say goodbye to HBO and “Hard Knocks” approach. Make the Rex addicts in the media who love to live through his antics but are the first to bury him after losses, go find another team to get involved with .

It’s time for the Florham Park boys to shut up and play ball and not let anyone with a pen and paper, or a laptop run with the ball and dictate the tempo anymore. The Jets have invited and enjoyed all that has come with the recent attention from the chatter, but they have to take control of their message again, by pulling the plug on the 24 hour light that shines at the team’s complex.

As for McElroy, here’s what he had to say today to WZNN-FM:

“It’s the first time I’ve ever been around extremely selfish individuals. I think that’s maybe the nature of the NFL. But there were people within our locker room that didn’t care whether we won or lost as long as they got their … they really had a good game individually. And that’s the disappointing thing.”

“It’s going to take a lot to kind of come together next year. I think the fact that we struggled at times this year really led to a really corrupt mind-set within the locker room. But I think we’re going to regroup and I know that we’ll be a better team because of the trials and tribulations this year.”